ANNEX C
PROMOTION AND MARKETING
This Annex C – Promotion and Marketing (this “Annex”) forms an integral part of the Independent Commercial Agency Master Agreement (the “Master Agreement”) entered into by and between MetaBox Logistics LLC, a Texas limited liability company (“MetaBox”), and Hugo Maldonado, acting as Independent Commercial Agent for the Cinco Ranch territory (“Agent”).
This Annex sets forth the promotional, marketing, and brand usage standards applicable to the Agent in connection with the commercialization and promotion of MetaBox Cargo services.
1. Digital Promotional Materials
1.1. All design, visual identity, branding guidelines, creative direction, messaging frameworks, and structural elements of digital promotional materials (including, without limitation, social media content, advertisements, videos, digital campaigns, captions, and creative assets) shall be exclusive to MetaBox Cargo.
1.2. The publication, distribution, and use of any digital promotional materials by the Agent shall be conducted strictly in accordance with MetaBox’s brand guidelines, marketing policies, and approval processes, as may be updated from time to time.
1.3. The Agent shall not create, modify, adapt, localize, translate, reproduce, or derive any digital promotional material using MetaBox’s brand without MetaBox’s prior written authorization.
2. Audiovisual Content Collaboration
2.1. The Parties acknowledge that short-form audiovisual content is a material component of MetaBox Cargo’s organic, local, and community-based promotional strategy.
2.2. Accordingly, the Agent agrees to reasonably cooperate in the creation of audiovisual content by:
- Recording short videos, informational clips, testimonials, operational walkthroughs, or similar content formats;
- Facilitating the capture of content reflecting local operations, customer service, and territorial presence within the Cinco Ranch area;
- Supporting the production and dissemination of marketing content aligned with MetaBox’s strategic objectives.
2.3. Unless otherwise expressly agreed in writing, all audiovisual materials generated by or with the participation of the Agent may be used, reproduced, adapted, and distributed by MetaBox across its marketing and commercial channels without additional compensation to the Agent.
3. Physical Promotional Materials (POP Materials)
3.1. All physical promotional materials, including but not limited to:
- Banners
- Flyers
- Business cards
- Uniforms
- Point-of-purchase (POP) materials
- Commercial signage
shall be designed, approved, and coordinated exclusively by MetaBox or by the marketing advisory service retained by MetaBox Logistics LLC.
3.2. The costs of production, printing, manufacturing, and delivery of such materials shall be borne exclusively by the Agent, subject to prior written budget approval.
3.3. The Agent shall not independently source, manufacture, modify, or distribute physical promotional materials using MetaBox’s brand, trademarks, or visual identity without MetaBox’s prior written consent.
4. Brand Ownership and Use Rights
4.1. MetaBox retains exclusive ownership and all intellectual property rights over its corporate image, trademarks, logos, service marks, trade dress, visual identity, marketing assets, and any derivatives thereof.
4.2. The Agent is granted a limited, non-exclusive, non-transferable, and revocable license to use MetaBox’s brand assets solely for the purpose of performing obligations under the Master Agreement and strictly in accordance with MetaBox’s branding policies.
5. Post-Termination Obligations
5.1. Upon expiration or termination of the Master Agreement, for any reason:
- The Agent shall immediately cease all use of the MetaBox Cargo name, trademarks, logos, corporate image, and promotional assets;
- The Agent shall promptly remove or deactivate all MetaBox-branded content from physical locations, digital platforms, and marketing channels, as reasonably requested by MetaBox.
5.2. MetaBox reserves the right to continue using any promotional, audiovisual, or marketing materials created prior to termination, provided such use remains consistent with MetaBox’s branding and commercial strategy.
6. Governing Priority
In the event of any inconsistency or conflict between this Annex and the Master Agreement, the provisions of the Master Agreement shall govern and prevail.
7. Binding Effect
This Annex is binding upon the Parties, forms an integral and inseparable part of the Master Agreement, and shall survive termination to the extent necessary to enforce brand protection, intellectual property rights, and post-termination obligations.